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Try Our New Market Profile Data!

MONDAY, MAR 22, 2021

In recent years, the key to successful businesses has been the appropriate use of data and location intelligence to discover and predict trends in your service area and beyond. As Social Explorer continues to provide meaningful insights through data and mapping visualization, we are continually adding new datasets to amplify your data experience. Our newly added Market Profile Data allows you to gain competitive insights into a wide array of business opportunities and provides meaningful context through up-to-date business data. 

The Market Profile Data describes a wide range of market conditions across the United States, including demography, retail sales, employment, business establishments, quality of life, and consumer expenditures. You can even get in-depth data on specific business related topics such as means of travel to work, time of travel to work, occupation by industry, housing data, income data, education data, and CPI’s on a wide array of consumer goods and services.


Personal Income, Per Capita, 2020. Click here to explore further.

Current year values are provided for all variables (2020), and all demographic variables include historical values (2010) as well as future projections (2025). You can also explore this new data at various geographic levels, including block groups, census tracts, ZIP codes, CBSAs, cities, counties, states, and the U.S.


Urban Population Across the U.S., 2020. Click here to explore further.

The Market Profile Data package is provided by Easy Analytic Software, Inc. (EASI) is a New York-based independent developer and marketer of desktop and internet demographic data and software solutions that provide demographic reports with unique search and analysis tools. 

EASI intends to establish a proper benchmark or starting point for a data series, ensuring a reliable and reasonable source for updating. They then find and develop a logical and consistent set of information from reliable sources, which is used to generate procedures, models, and algorithms to update and forecast the data elements to allow for accountability and accuracy. 

Be the first to explore this dataset on Social Explorer through the 2010, 2020, and 2025 year categories in the Change data menu. Furthermore, make sure to let us know your thoughts by reaching out to us at 

Author: Hana Trokic

Data insights are waiting to be uncovered
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