Public Library Services

Data-Driven Insights into your Community and its Needs

Know Your Community with Social Explorer’s Public Library Services

Tailored, data-driven analysis helps you understand your library community and the services and demographics in your service area.

Understand Your Community Through Demographic Data

An all-encompassing demographic data and mapping platform, Social Explorer helps your library discover data insights that are essential to your core business. We provide: 

  • Data and community intelligence for public libraries
  • Award-winning mapping platform that makes data visual
  • Access to one-click reports
  • Deep Data Sets
  • Detailed Demographic Profiles
  • Multidisciplinary Content

Every Community Requires Specific Attention and Analysis

By understanding key demographics and pairing that with areas where cardholders are more engaged or areas with low cardholder usage, libraries can better understand what materials and resources are needed to help drive increased cardholder usage. Through data visualization and innovative mapping capabilities, we help your library discover essential information for successful business. Gain in-depth data insights with our all-encompassing, award-winning platform.

Choose the Right Analysis for Your Specific Needs

Social Explorer works directly with you to help you understand your library community, the available services in your service area, and your service area demographics. We provide answers to questions that lead to successful programming for your community. Efforts are supported through these three tiers of tailored analysis:

  • Service Area Demography
  • Cardholder Engagement Analysis
  • Service Area Needs Analysis

Service Area Demography

Do you know how your service area and demographics have changed in the last three, five, or ten years? Our service area analysis ensures your business objectives are being met through concise, data-driven insights. 

Social Explorer brings trusted demographic and business insights and delivers this critical data in both map and report formats. Easily find and use the data you need for maximum impact.

Cardholder Engagement Analysis

Discover  where your cardholders live, the communities that are well-served and the communities that are under-served. 

We blend your cardholder data with our demographic and business data to gain insights into your community population and behavior.

Service Area Needs Analysis

Learn the best ways to serve your community through our full-service scan of your service area. 

Gain data-verified insights to determine how your cardholders are distributed across your service area,  and see what neighborhoods and demographies are in need of additional services and outreach.

Discover insights into their needs through survey, interview, and focus group data as well as non-traditional, contemporary data.

A Tailored Solution

Every community is different, requiring specific attention and analysis. 

We work directly with you to help you understand your library community, the available services in your service area and your service area demographics. We provide answers to questions that lead to successful programming for your community. 

Additionally, Social Explorer helps libraries create more strategic marketing plans, consider their community outreach, and run their business by using the best in class data paired with a stunning mapping interface.

A Tailored Solution

Every community is different, requiring specific attention and analysis. 

We work directly with you to help you understand your library community, the available services in your service area and your service area demographics. We provide answers to questions that lead to successful programming for your community. 

Additionally, Social Explorer helps libraries create more strategic marketing plans, consider their community outreach, and run their business by using the best in class data paired with a stunning mapping interface.

Social Explorer offers three tiers of analysis: Service Area Demography, Cardholder Engagement Analysis, Service Area Needs Analysis. 

Cardholder Engagement Analysis

Discover where your cardholders live, the communities that are well-served and the communities that are under-served. 

We blend your cardholder data with our demographic and business data to gain insights into your community population and behavior.

This service includes a report and five-seat annual access to Social Explorer.

Trusted data sources

Social Explorer’s rich repository of data and easy-to-use mapping tools makes complex data accessible to all. With years of data research and handling experience, we curate and process every data point that goes into our system. We analyze and map demographic data making sense of your community and beyond.

Contact Us

Let’s talk about how Social Explorer can help your business

Understand Your Community Through Demographic Data

An all-encompassing demographic data and mapping platform, Social Explorer helps your library discover data insights that are essential to your core business. We provide: 

  • Data and community intelligence for public libraries
  • Award-winning mapping platform that makes data visual
  • Access to one-click reports
  • Deep Data Sets
  • Detailed Demographic Profiles
  • Multidisciplinary Content