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Failed Trump Re-Election Effort Still Made Gains Among Hispanic, Asian Voters

TUESDAY, DEC 22, 2020

President Donald Trump lost his bid for a second White House term by 7 million votes, but a New York Times analysis that used Social Explorer’s award-winning demographic tools found his failed campaign made significant inroads in Asian and Hispanic precincts.

The analysis found double-digit increases in the Republican vote in Hispanic and Asian neighborhoods for 20 cities, ranging from New York to Albuquerque, N.M. The Times limited its analysis to precincts made up of 65 percent or more Hispanics and Asian-Americans. 

The double-digit gains weren’t enough to offset President-elect Joe Biden’s victory in 18 major metros. In Hispanic and Asian neighborhoods, Trump boosted his vote in Philadelphia by 111 percent from 2016, and Biden lost 17 percent of the 2016 vote that had gone to former Secretary of State Hillary Clinton. Even so, Biden took the county by an 81-18 percent margin.

In his most narrow victory, Biden picked up an additional 22 percent of votes from 2016 in Hispanic and Asian neighborhoods to win Tarrant County, Texas, by 0.1 percent. Trump added 31 percent in those precincts from his 2016 victory.

Typically, post-election analyses are based on exit polls, which require a sample of voters to answer a series of questions. When enough responses are collected, the results are then extrapolated to show trends among the larger population.

The Times analysis, however, was able to benefit from Social Explorer’s expertise in identifying voting precincts and providing demographic data for the population within precincts. The company, which was founded in 1999 by Andrew Beveridge and Ahmed Lacevic, is an online platform that democratizes data visualization and analysis with a broad suite of demographic, political, health, and business data.

“The 2020 contest was obviously a political watershed moment for our country,” said Beveridge. “The ability to use demographic data to explain political trends is a useful tool for understanding the results of the election and the future of our democracy.”


Author: Frank Bass

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