Social Explorer: Santa’s Favorite Demographics Tool by Sydney Beveridge
Our data elf reports that Santa Claus uses Social Explorer to help plan his Christmas Eve route.
Months before he finalizes his list of toys, he can look up how many housing units there are in the US according to the 2008 American Community Survey (129,060,383), and see which ones are occupied and which are vacant.
He has also uses the Religious Survey map to see which households will be celebrating Christmas.
The Naughty or Nice map is not yet available for public use, but anyone can subscribe to get access to all of Social Explorer’s features for their own research.
Just click here for more information (or tell Santa to put a subscription under your tree).
Remember, data always makes a great stocking stuffer!