How it works

Social Explorer provides easy-to-use tools for visual exploration of demographic information,
from census and economic data to election and religion data, and more. With these
interactive online tools, users can visually explore change over time and understand the
patterns behind the raw numbers.

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Tools & Features

The site works entirely on the web and provides many basic GIS and data manipulation
functions. An ideal teaching resource that employs an engaging visual approach to
demographic information for courses across the social sciences, and trusted by Pearson
Publishing as a leader in social science online learning.

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Visualize Demographic Data
  • Customizable and user-friendly maps, allowing unparalleled exploration of demographic and social change, revealing the patterns buried in raw numbers.
  • Create thematic and interactive maps that explore all historical and modern US census data across the centuries and even down to street level detail (where available).
  • Locate geographies with the address find tool and compare variables across the decades. Redesigned search technology for finding addresses and places.
Tell a Story with Data
  • Create multi-map presentations with the interactive slideshow tool for in-depth comparisons and story-telling.
  • Annotate presentations to communicate your findings.
Manage your projects
  • Save projects in your personal MyExplorer gallery for sharing and collaboration.
  • Export, save, and print maps and reports for professional-looking reports, presentations, and graphics. High-resolution images are available and any presentation can be exported directly to PowerPoint.
  • Share your creations by email, Facebook, Twitter, and embedded in websites.
Advanced Tools
  • Create data reports at all geographic levels, including state, county, census tract, block group, zip code, and census place (where the data exist).
  • Download data to a variety of file formats for use with your favorite statistical package. Our reports automatically calculate aggregates, percentages, inflation adjustments, and medians to save time and eliminate errors.

Data Resources

220 years of demographic data, 18,000 maps, hundreds of profile
reports, 40 billion data elements and 335,000 variables

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Access current and historical demographic data with ease
  • The entire US Census from 1790 to 2010.
  • The entire American Community Survey (ACS) from 2005 to 2011.
  • All annual updates from the American Community Survey.
  • InfoGroup data on religious congregations in the United States for 2009 and 2010, including maps for counties and special census areas, as well as point maps of the actual congregation locations.
  • The Religious Congregations and Membership Study (RCMS) from 1980 to 2010.
  • Carbon Emissions Data for 2002 from the Vulcan Project.

New datasets coming soon!



Always Up-to-Date
  • Stay current with the latest data from the US Census Bureau, which is added to the site as soon as it is released.
  • Browse full source documentation for all reports and maps, as well as the source and computation information for every variable.
  • Replace printed volumes spanning 22 decades of census surveys with easy-to-compare data all in one place and one format.
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