Social Explorer is designed to provide libraries, scholars, students, and market researchers at all levels with quick and easy access to modern and historical census data and demographic information. This resource brings together a vast and growing amount of quantitative data with an intuitive visual interface to make demographic research, the analysis of social trends, and comparison of neighborhoods, communities, counties, and other areas accessible and interactive. Updated on a regular basis as new data and features become available, Social Explorer is a reliable and complete reference of quantitative modern and historical information that meets the needs of research-oriented and scholarly users without sacrificing ease of use for students and other non-experts.

• Provides easy access to current and historical demographic data:
  • Including over 40 billion data elements, 200,000 variables and more than 18,000 interactive maps from 1790 to 2010.
  • The entire US Census from 1790 to 2010. All annual updates from the American Community Survey (from 2005 to 2010).
  • All annual updates from the American Community Survey.
  • InfoGroup data on religious congregations for the United States for 2009, including maps for counties, and special census areas, as well as point maps of the actual congregation locations (to be updated yearly).
  • The Religious Congregations and Membership Study (RCMS) from 1980 to 2000. (To be updated in 2012.)
  • Carbon Emissions Data for 2002 from the Vulcan Project.
• Creates thematic and interactive maps that make it easy to visually explore all historical and modern US census data across the centuries and even down to street level detail where available.
• Creates reports at all geographic levels including the state, county, census tract, block group, zip code and census place (where the data exist).

• Custom maps are interactive and easily navigable, and incorporate a find tool to instantly locate street addresses, cities, zip codes, and towns. Maps can also be seamlessly converted into reports.
• Download data for processing offline using any statistical package to streamline research. The reports automatically calculate aggregates, percentages, and medians to save time and eliminate errors.
• Visualize data through the user-friendly maps allowing unparalleled exploration of demographic and social change over time, revealing the patterns buried in raw numbers
• Full source documentation is available for all reports and maps, and every variable links directly to information about where the data originated from and how they were computed so the data can be trusted and easily cited.
• The latest data: Social Explorer is updated continuously with new data from the decennial census and American Community Survey as it is released from the U.S. Census Bureau.
• Export, save, and print maps and reports for professional-looking reports, presentations and graphics. High-resolution images are available and any slideshow can be exported directly to PowerPoint.
• Replaces printed volumes spanning 22 decades of census data with easy-to-use, interactive online tools and easy-to-compare data all in one place.
• No software to install or maintain, making it hassle-free for librarians and users. The site works entirely on the web and provides many basic GIS and data manipulation functions.
• An ideal teaching resource that employs an engaging visual approach to demographic information for courses across the social sciences, and trusted by Pearson Publishing as a leader in social science online learning. (Sample teaching modules using Social Explorer are available to aid instructors, such as a unit on segregation.)

• Unlimited access to all the data and maps.
• Enhanced reporting tools.
• Teaching tools to use Social Explorer in the classroom setting.
• Automatic login access for the entire campus or organization.

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